Increased Profits for Quick Lube & Oil Change Specialists

Synthetic motor oils outperform traditional petroleum products. And AMSOIL synthetic motor oils are the best motor oils money can buy. Find out why quick lube operators have begun to see the trend toward extended drain intervals as an opportunity, not an obstacle. Find out why oil change specialists are choosing the AMSOIL 7500-Mile/ Six-Month Oil Change Program.

1. Higher Profit Potentail

AMSOIL synthetic motor oil is a premium products that commands a premium price. Consumers expect to pay more for a higher quality product, and the retail profit margins allow oil change specialists to charge more. Busy quick lubes that are already operating at capacity can potentially see twice as many customers since they only need to see them half as often to make the same or greater profit.

2. Satisfies Customer Wants

GM consumer interest surveys indicate that motorists desire the conveinence of extended oil drain intervals. Now you can offer with confidence the convenance of 7500-mile/six-month oil changes. With regards to wear protection, fuel economy, and high and low temperature performance, there is no better motor oil on the market than AMSOIL.

3. Leadership Products

In 1972, AMSOIL became the worlds first API-certified and fully sequence tested synthetic motor oil for automotive applications. To this day, AMSOIL product performance is second to none.

4. Technical Service & Support

AMSOIL has a wide array of technical literature and sales tools to assist you in educating your employees and customers with regard to the bene.ts of synthetic lubrication. Every account also has a personal Servicing Dealer who is able to provide assistance and insight when needed, as well as send customers your way.

5. Increased Business

Many lube shops are seeking ways to gain a competitive advantage. AMSOIL’s superior lubricant products will give you an edge in your market. AMSOIL also carries dozens of additional performance and car care products that can increase your bottom line.

6. Provides Security

Even though you recommend 3,000-mile oil change intervals, the truth is that people do not change their oil as frequently as they should. Harsh engine conditions cause petroleum oils to degrade far more quickly than synthetics.You will not need to worry about your customers’vehicles if they stretch their intervals beyond what is recommended motor oil provides long-term protection. AMSOIL offers warranty coverage for its products when used as recommended in mechanically sound engines.

7. Broad Product Line

AMSOIL specializes in manufacturing a wide range of fuel ef.cient, long life lubricants for all manner of applications. In addition to motor oils,AMSOIL markets synthetic automatic transmission .uid, gear lubes,hydraulic and compressor oils, greases, as well as a family of filtration products for every kind of application. The AMSOIL product line includes excellent fuel additives,biodegradable antifreeze and a family of automotive car care products. Ask to see our G-290 product catalog.

8. Less Waste Oil

Our program not only reduces disposal costs, it also cuts down the amount of time devoted to managing oil and filter disposal processes. These benefits flow directly to your bottom line. Extending oil drain intervals has significant environmental benefits, the most obvious being less waste oil and fewer oil .lters to dispose of.

9. Low Cost Start-Up

AMSOIL products are an add-on product line that opens up increased pro.ts without significant risk. Profit-minded operators soon recognize their earnings potential with AMSOIL synthetic motor oils.

10. An Ideal Match

AMSOIL products are an ideal match for your business. By offering both your existing products and AMSOIL, you can satisfy the full range of customer lubricant needs. Some customers and their vehicles are not candidates for premium synthetic motor oils, and some passenger car owners are concerned only with initial price rather than long term value. For these customers, you’ll still want to be sure to have your standard motor oil on hand.With AMSOIL, however, you can now offer your quality-conscious customers a high quality alternative to their traditional lube service.

11. Advertising and promotional support

AMSOIL provides a wide range of supporting promotional activities.

• Sponsors national and grassroots racing teams to reinforce the AMSOIL message regarding the superior performance of synthetics.

• National magazine advertising campaigns

• Targeted PR designed to increase AMSOIL name brand awareness

• Point-of-Purchase materials to increase interest in AMSOIL

• Sales literature

• Access to complete AMSOIL product line which includes...

•Opportunity to participate in future money-making opportunities

• Co-op programs through servicing Dealers

Your servicing AMSOIL Dealer can work for you in the community, recommending your lube shop as the place to go for AMSOIL synthetic motor oils.

12. The Experience of Others

"I have customers who come thirty miles to have my shop put AMSOIL in their cars. It’s a great indication of people’s increased appreciation of synthetics and high quality products."

5W30_7500_series.jpg (17364 bytes)

Profits per customer will vary based on prices and overhead calculations. AMSOIL recommends a markup of 2 to 2 1/2 times the normal petroleum-based oil change pricing.

For example:

CURRENT 3000-MILE OIL CHANGE

Oil Change Price: $21.50

Less Oil Cost $ 5.00

Less Filter Cost $ 1.00

Less Labor Cost $ 5.60

Gross Profit $9.90

AMSOIL 7500-MILE OIL CHANGE

$49.95

$17.25

$ 1.00

$ 5.60

$26.10

YOUR ANNUAL PROFIT PER CUSTOMER

Typical Recommended Oil Change:

$9.90 x 5 oil changes = $49.50

What your customers actually do = $26.75*

AMSOIL XL-7500: $26.10 x 2 = $52.20

* According to major oil company data, the average consumer changes their oil 2.7 times per year. With AMSOIL, two oil changes per year enables you to earn more money than .ve oil changes, and nearly twice as much as the typical 2.7. As an added bene.t, customers’ cars have better protection with XL-7500.

Note: The filters you currently use are suf.cient for the duration of the complete service interval recommended by the automobile manufacturer. Premium .lters are available from AMSOIL if you want to offer them to your customers for an additional charge.

Customers Save, Too

Not only do lube shops make more money with the AMSOIL XL-7500 Program,customers save money and experience more convenience with the same program.

CURRENT 3000-MILE OIL CHANGE

Oil Change Price:

$21.50

x 5

Annual cost @ 15,000 miles $107.50

AMSOIL 7,500-MILE OIL CHANGE

$49.00

x 2

$99.90

We encourage you to display this kind of comparison for your customers when asking them if they would prefer coming in 5 times a year for a 3000-mile/3-month oil change or twice a year for a 7500-mile/6-month Premium Oil Change. The answer should be obvious.

All numbers based on 15,000 miles per year utilizing typical values extracted from current research.

The AMSOIL 7500-Mile/Six-Month Oil Change Program brings value to your customers ...and profits to your bottom line.

With the introduction of AMSOIL Synthetic Motor Oils in 1972, there has been a new understanding of the performance possibilities of lubrication technology. Since that time AMSOIL Synthetic Motor Oil has been the best quality motor oil in the world. AMSOIL Synthetic Motor Oils improve fuel economy and engine ef.ciency. No motor oil on the market provides better high and low temperature protection against wear.

"How can I make money if customers extend their oil drain intervals?"

The 7500-Mile/Six-Month Oil Change Program has been developed speci.cally for your pro.tability while providing passenger car owners with superior engine protection and performance. Statistics have shown that many motorists will say yes when you offer them the choice."Would you like our $21.50 3000-mile/three-month oil change, or our $49.95 7500-miles/six-month oil change? "Consumers today are willing to pay more for quality and convenience.*

The notion of extending drain intervals has become a controversial subject, and the fact that they can potentially double store revenues demands that there be open discussion.

Here are the facts:

1. AMSOIL synthetics have a much longer service life, hence they will protect engines for the entire duration of the manufacturer’s oil drain recommendations, both normal and severe service, and beyond.

2. If you provide a higher quality product and charge a premium price, you can make more money with less effort.

3. If you make more money in half the number of visits, that means you can see more customers and thereby increase your annual profits.

The AMSOIL 7500-Mile/Six-Month Oil Change Program brings value to your customers and profits to your bottom line.

* A variety of price models can be used to ensure your profitability. AMSOIL recommends charging two to two and a half times your current service price.

Four important trends that will impact tomorrow’s passenger car market

The Trend Toward Performance

Drastic changes in engine design,with their smaller, hotter engine compartments, tighter tolerances and emissions standards have placed higher demands on lubricants. At the same time, vehicle manufacturers are seeking extended drains,cleaner engines,improved fuel economy, reduced oil consumption and better wear protection. One industry analyst has speculated that over time as increasing numbers of baby boomers enter their peak earning years, 90% of all cars on the road will be high performance vehicles.

The Trend Toward Extended Drain Intervals

In recent years, extending oil drain intervals has been an important objective of the world’s leading automakers, hence their insistence on increasingly stringent oil performance specs. According to GM’s Mike McMillan,"There is technology available to raise the standard and extend the drain interval without compromising engine durability or removing the performance cushion.

"European automakers currently recommend 9000-mile/12-month service with driving conditions no less severe than our own. A report in

Lubes ’n’ Greases magazine points out that customers are eager to minimize their vehicle maintenance time,"and changing engine oil is their single biggest remaining maintenance item." For the Big Three automakers, addressing that issue is very important today.

The Trend Toward Synthetic Motor Oils

The modern quest for "more, better, faster" has made an impact on every industry. As a result, high technology synthetic motor oils like AMSOIL have found increasing acceptance in every facet of American industry. A major consciousness shift is occuring as Americans become more selective in their purchasing, focusing more on performance over price. The rapid growth in sales of synthetic lubricants is directly related to its superior performance capabilities.

The Continuing Environmental Trend

Government regulations and rising consumer awareness will continue to drive the push for environmentally friendly improvements in the industry. Extended oil drain capabilities are already being aggressively pursued in Europe, placing greater demands on oil formulators to improve the quality of their products. AMSOIL offers a model program that lube center operators can embrace which is not only environmentally wise, but economically suited for profit-mindedness as well.

Free Offer!

All of this will be sent to your fast lube free of charge upon an initial qualifying order of 5 cases of XL-7500, mix or match viscosities of 5W-20, 5W-30 or 10W-30, or a 30- or a 55- gallon drum.

An interview with a Quick Lube Center Operator

James Thomas, a Quick-Lube Operator in Minnesota, Speaks to Our ActionNews Interviewer About the AMSOIL XL-7500 Oil Change Program.

ACTION NEWS: How receptive have your customers been to AMSOIL XL-7500 extended drain oil changes? How's the XL-7500 program treating you?

THOMAS: It's treating me pretty well. Some people jump at the opportunity to have their oil changes extended, while for others it's just a matter of education.

ACTION NEWS: What do you mean?

THOMAS: Well, some people realize that premium synthetics such as AMSOIL are worth the extra charge, and they understand they can stop back at any time to have their oil and other fluids checked. They understand that it saves them money in the long run. But some people have been told to change their oil every 3000 miles for so long that they just don't understand, even after being shown the cost analysis breakdown. Education, you see? Education. People are used to 3000 mile oil changes, and they just don't understand the technology.

ACTION NEWS: In the quick lube industry, some operators feel extended oil changes cause them to lose money. How do you feel about this idea? In addition, do you think it's easier for people to have oil changes done this way?

THOMAS: In the last quart er, in addition to our regular oil changes, we did over 621 AMSOIL XL-7500 oil changes, and six AMSOIL 25,000 mile oil changes. Some days the XL-7500 changes amount to 30% of my sales. I also try to make sure that when people get the 7,500 mile services, they understand that they should stop by periodically to have things checked over under the hood. When this happens, we still have the opportunity to sell them windshield wipers, air filters, lightbulbs, etc. Sometimes when they stop back and have seen what the AMSOIL difference is, we have more credibility and I'm able to sell them tranny flush or differential lubes. So we make our money right away through the oil changes, and in addition to that, when customers stop by for preventive maintenance. People definitely like the service and products we give them, and they tell their friends about us.

ACTION NEWS: I notice there is a big difference between the 7,500-mile oil changes and the 25,000-mile changes. Why do you think this is? Do you think the number of 25,000-mile changes will increase as people become more aware?

THOMAS: I think the difference is because people need to get used to the idea of extended oil drains. Like I said, first of all, you have to educate them on the 7,500-mile oil change alone, and they always ask, "What's the difference?" I just tell them it's [the 25,000-mile oil] their [AMSOIL's] highest grade synthetic. The 25,000-mile change is more difficult to sell right now, but when 7,500-mile customers come back, I think they'll be more receptive to the 25,000-mile change after seeing how good the product is. For some people, it takes time to build confidence in synthetics.

ACTION NEWS: Do you use AMSOIL in your own vehicles? Any personal experiences that would cause you to espouse your beliefs in the quality of AMSOIL products?

THOMAS: I wouldn't use anything else. I went through the 20 below weather we had back in January with the XL-7500 in. I have an older vehicle, a full-size Waldoch conversion van, and I don't plug it in. I live on a street where you have to change your parking every night so the plows can get by, and you just can't get an extension cord to your vehicle. You also run the risk of hooligans stealing it or someone spinning their tires on it. I was using the XL-7500 10W-30 at that time and my vehicle started every day like it was 40 above. I just switched to the 25,000-mile program using the 5W-30.

ACTION NEWS: It sounds like you're pretty happy. Did you see an increase in fuel mileage?

THOMAS: Yes, I'm pretty happy. I don't go on many extended trips, so it's kind of hard to the mileage all the time. However, the last time I did go on a trip, I noticed I got a few more miles to the gallon but I didn't write it down. You know, one of the reasons I changed to the AMSOIL 25,000-mile program is because I run this place and even I don't have time to change my oil. I'm serious! I use it because anywhere I can save time is good.

ACTION NEWS: Well, it looks like there's a few customers coming in. I'll let you get to work. Thank you for your time and thank you for using AMSOIL.

THOMAS: Hey, I'm serious. It's good stuff!

AMSOIL is clearly the best choice for quick lube customers, as well as quick lube operators. If Thomas' shop continues performing over 600 AMSOIL XL-7500 oil changes per quarter, they will do over $119,976 in revenue on AMSOIL oil changes alone.

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