History of Amsoil

During Lieutenant Colonel Al Amatuzio's 25 years as an award-winning jet fighter pilot, he gained a solid appreciation for the extraordinary lubricants that protected the engines of the jets he flew. He knew that only these lubricants, synthetic lubricants, could stand up to the demanding operating conditions of jet engines and the severe temperature extremes they encounter.

He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines.

In the mid-1960s, Al Amatuzio began an intense period of research and development. He assembled the industry's most knowledgeable chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute service requirements.

The introduction of AMSOIL synthetic motor oil in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how. And no one delivers products like AMSOIL. Accept no substitutes -- AMSOIL is "The First in Synthetics." ®

Though AMSOIL Inc. was founded in 1972, its story begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics stand up to the performance demands of jet engines) and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.

The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan enabled customers to have personal contact with a dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance specifications by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed.

Al Amatuzio, Fighter Pilot

Of course, AMSOIL has also continued to set new industry standards for motor oil performance, quality and consistency.

In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.

The original handful of independent AMSOIL Dealers has multiplied into a network of tens of thousands. Through them, AMSOIL synthetic motor oil is distributed throughout the country and the world.

The AMSOIL Building

Facilities

The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL commitment to excellence. High-speed bottling lines, state-of-the-art information processing equipment and the latest quality control techniques are used to create the highest quality motor oil and aid Dealers in running their businesses. Fourteen strategically located warehouses distribute AMSOIL products to Dealers and ultimately to customers throughout North America and around the world. These customers confirm what we've known all along. AMSOIL is "The First in Synthetics."

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